Advanced Day Ultimate Protect SPF 50 PA++++

Advanced Day Ultimate Protect protects from both UVA and UVB at a very high level. SPF is a measure of UVB protection, with SPF 15 blocking 93.3 percent of UVB rays, SPF 30 blocking 96.7 percent and SPF 50 blocking 98 percent. SPF of 50+ (more than SPF60) blocks more than 98.3 percent of UVB rays.

Medik8’s Advanced Day Ultimate Protect is SPF 50+ ensuring the highest level of UVB protection. But why isn’t it labelled as SPF60? “UK and EU regulation means we can’t put more than SPF50+ on the packaging, but you can rest assured that Advanced Day Ultimate Protect is the very highest SPF we could use” says Director of Research at Medik8, Daniel Isaacs.

As for UVA? Advanced Day Ultimate Protect also offers the highest level of UVA protection - PA++++. PA+ is the global measurement of UVA protection, with PA++++ being the highest protection available.